“We the educators” is a collective formed by teachers and people interested in the future of public education.
Working along with this big creative team located all around the world. Passing by Switzerland, Britain, Canada and France, I was in charge of the creative direction of the short films. Our number one goal was to create a series of videos where most of the people could related on. At the end we created 5 playful and friendly short films about the future of public education.
The first step was to do a research on the most influential pop culture references of our time. From this research, we selected and borrowed some codes and concepts which we used to compose the characters and the animation mood. From the character design, made out from basic geometric forms till the color palette selection, we achieved to deliver a high quality content, where people from everywhere could relate to.
This series were translated in more than 3 different languages and will continue to be translated it in other languages, because all the series are free to be used by everyone around the planet.